Introduction
Verti, Inc. (“Verti,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information that you share with us. This Privacy Policy describes the categories of information we collect through our public website, our marketing channels, and the inbound interactions associated with them; how we use that information; the parties with whom it may be shared; the choices available to you; and the safeguards we apply.
This policy applies to information collected on or through vertiplatform.com and any Verti-controlled subdomain, marketing landing page, or web form that links to this policy. It does not govern customer-facing production environments of the Verti platform, which are addressed by the relevant customer agreements, data processing addenda, and security documentation that accompany those engagements.
By accessing the site or submitting information through it, you acknowledge that you have read and understood this policy. If you do not agree with it, please do not use the site or submit information through it.
Information you provide to us
We collect information that you choose to provide when you interact with the site or with the Verti team. This includes the information you enter into contact forms, demo requests, newsletter sign-ups, event registrations, partner inquiries, careers applications, and any free-text message you send to us through the site or related channels.
The categories of information you may provide include your full name, work email address, business phone number, job title, company name, company size, industry, country or region, areas of interest in the Verti platform, and the content of any message, attachment, résumé, or supporting document you submit.
Information collected automatically
When you visit the site, we and our service providers may automatically collect limited operational and diagnostic information. This includes your IP address, approximate geographic region derived from that IP address, device type, operating system, browser type and version, language preference, referring URL, the pages you view, the order in which you view them, time spent on each page, and interaction events such as clicks, scroll depth, and form submissions.
This information is collected through standard server logs, first-party analytics, performance monitoring tools, and cookies or similar technologies. It is used to understand site usage at an aggregate level, to detect and prevent abuse, to maintain performance and uptime, and to improve the structure and content of the site over time.
Cookies and similar technologies
We use cookies and similar technologies (including local storage, pixels, and SDKs embedded in third-party tooling) to operate the site, remember your preferences, measure engagement, attribute marketing performance, and improve the overall experience.
Strictly necessary cookies are required to deliver the site and cannot be disabled in our systems. Functional, analytics, and marketing cookies are optional and are governed by the cookie preferences interface available on the site. You can adjust your cookie preferences at any time, and most browsers also let you block or delete cookies through their own settings.
Disabling certain categories of cookies may affect the availability or quality of specific features, including embedded media, form behavior, and personalized content surfaces.
How we use your information
- Operate, maintain, secure, and improve the public website and related digital surfaces.
- Respond to your inbound questions, demo requests, partner inquiries, and commercial conversations.
- Schedule and prepare for meetings, evaluations, pilots, and follow-up discussions.
- Send transactional communications related to a request you initiated, such as confirmations or follow-ups.
- Send marketing communications about Verti, including product updates, events, and research, where permitted and subject to your preferences.
- Understand which pages, journeys, narratives, and proof points are useful to visitors, and inform the editorial roadmap.
- Detect, investigate, and prevent fraudulent, abusive, illegal, or otherwise harmful activity targeted at the site or our users.
- Comply with applicable legal, regulatory, contractual, and audit obligations.
Legal bases for processing
Where the European Economic Area, the United Kingdom, or another jurisdiction with similar data-protection requirements applies, Verti relies on one or more of the following legal bases to process personal information: your consent, the performance of a contract that you have requested or are party to, compliance with our legal obligations, and our legitimate interests in operating, securing, improving, and promoting our business in a manner consistent with your rights.
Where we rely on consent, you may withdraw that consent at any time through the relevant preference control or by contacting us. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
How we share information
We do not sell personal information. We share information only where it is necessary to operate our business, deliver the experience you have requested, or comply with legal obligations.
Categories of recipients include service providers acting on our behalf (such as hosting, analytics, customer-relationship management, marketing automation, scheduling, email delivery, customer support, and security tooling); professional advisors such as auditors, accountants, and legal counsel; government, regulatory, or law-enforcement bodies where required by valid legal process; and counterparties involved in a corporate transaction such as a financing, merger, acquisition, restructuring, or sale of assets, subject to appropriate confidentiality protections.
Service providers are bound by contractual obligations that restrict their use of personal information to the purposes for which it was disclosed to them.
International data transfers
Verti is headquartered in the United States and operates across multiple regions. Personal information collected through the site may be transferred to, stored, or processed in countries other than the one in which you reside, including the United States.
Where required, we put in place appropriate safeguards for international transfers, such as the European Commission’s Standard Contractual Clauses, the United Kingdom’s International Data Transfer Addendum, or equivalent mechanisms recognized under applicable law.
Data retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to respond to your request, operate and improve the site, support ongoing commercial conversations, meet legal, regulatory, and audit obligations, and resolve disputes.
Retention periods vary based on the category of data and the context. When information is no longer required for a permitted purpose, we delete, anonymize, or restrict access to it in line with our internal policies.
Data security
Verti maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These include access controls, encryption in transit, secure development practices, vendor due diligence, and operational monitoring.
No method of transmission or storage is fully secure, and we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will respond in accordance with applicable law and our internal incident-response procedures.
Your rights and choices
Depending on where you live, you may have specific rights with respect to your personal information, including the right to access, correct, update, port, restrict, or delete certain information; the right to object to or opt out of certain processing, including direct marketing and certain profiling; and the right to lodge a complaint with a competent supervisory authority.
You can exercise these rights by contacting us through the channels described below. We may need to verify your identity before fulfilling a request. We will respond within the timeframe required by applicable law and explain any limitations.
Children’s privacy
The site is intended for business audiences and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.
Third-party sites and services
The site may contain links to third-party websites, documentation portals, social media properties, or embedded media that are not operated by Verti. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review the privacy notices of any third-party services you interact with.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices, our services, or applicable legal requirements. When we make material changes, we will indicate the date of the latest revision at the top of the policy and, where appropriate, provide additional notice through the site or other channels.
Your continued use of the site following the posting of an updated policy constitutes your acknowledgment of the updated terms.
Contact
If you have questions about this Privacy Policy, would like to exercise a privacy right, or want your information updated or deleted, please contact Verti through the contact page. We will route the request to the appropriate team and respond as required by applicable law.
